Open innovation is illusion without embedding it to company strategy

Evolution of strategy practices and impact on innovation (inspired by Richard Whittington)

Innovation is integral subset of company strategy

If you aim to build an innovative company, it not wise to leave it just the happy coincidence. It’s a choice that company need take part of strategy. When you need to take care of current client base and daily business, it’s all about allocation of your financial capital, resources and creative minds. Innovation activities take some those resources that are holding up current reality. That’s why innovation activity need to decide as integral part of company strategy.

From analytical to social skills

There is no doubt that analytical skills are important part of the strategy profession. Still, I see that strategy making process moving eminently a social than analytical side. People need be get onboard early enough to take things actionable. Strategy, design or innovation professional’s role has turned more and more to coaching mode. That means you help people to learn new skills to develop their strategic thinking instead of conducting work by yourself. There is eminent need to have good combination of social, design and analytical skills to be successful strategy professional.



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Antti Seppälä

Antti Seppälä


Perspectives for strategy, design and innovation. Innovation lead in technology industry.